B.B.A Syllabus
B.B.A (INDUSTRY INTEGRATED)
Semester –1
Semester –2
Semester –3
Semester –4
Semester –1
LANGUAGE-1- REGIONAL LANGUAGE & ADDITIONAL ENGLISH
LANGUAGE-11- GENERIC ENGLISH
- Management Principles and practice
- Fundamental of Business Accounting
- Marketing Management
- Digital fluency
Semester –2
LANGUAGE-1- REGIONAL LANGUAGE & ADDITIONAL ENGLISH
LANGUAGE-11- GENERIC ENGLISH
- Financial Accounting and Reporting
- Human Resource Management
- Business Environment /Business Mathematics
- Environmental Studies
Semester –3
- LANGUAGE-1-REGIONAL LANGUAGE & ADDITIONAL ENGLISH
- LANGUAGE-11-GENERIC ENGLISH
- ORGANIZATIONAL BEHAVIOUR
- STATISTICS FOR BUSINESS
- COST ACCOUNTING
- ARTIFICIAL INTELLIGENCE
Semester –4
- LANGUAGE-1-REGIONAL LANGUAGE & ADDITIONAL ENGLISH
- LANGUAGE-11-GENERIC ENGLISH
- MANAGEMENT ACCOUNTING
- BUSINESS ANALYTICS/FINANCIAL MARKETS AND SERVICES
- FINANCIAL MANAGEMENT
- INDIA AND INDIAN CONSTITUTION
Open Elective - Subjects
Semester - 1
Semester - 2
Semester - 3
Semester - 4
Semester - 1
- Office Automation
- Web Designing
- Accounting for Everyone
- Financial literacy
- Entrepreneurship & start up
Semester - 2
- Tourism Products of India
- Financial Environment
- Investing in Stock Market
- Event Management
- C-Programming Concepts
- E-commerce
Semester - 3
- HOSPITALITY MANAGEMENT
- ENTERPRENEURSHIP SKILLS
- BUSINESS ETHICS
- CORPORATE ENVIRONMENT
- SOCIAL MEDIA MARKETING
- RURAL MARKETING
- AIRLINE AND AIRPORT
- DISASTER MANAGEMENT
- SOCIOLOGY OF TOURISM MANAGEMENT
- ADVERTISING SKILLS
Semester - 4
- FINANCIAL EDUCATION & INVESTMENT AWARENESS
- ARTIFICIAL INTELLIGENCE
- INDIA AND INDIAN CONSTITUTION
- HOSPITALITY MANAGEMENT
- SOCIAL MEDIA MARKETING
- RURAL MARKETING
- AIRLINE AND AIRPORT
- DISASTER MANAGEMENT
- SOCIOLOGY OF TOURISM MANAGEMENT
- INCOME TAX FOR BEGINNERS
- ADVERTISING & SELLING
ELECTIVE PAPERS WITH SPECIFIC GROUPS
FINANCE
MARKETING
HUMAN RESOURCE MANAGEMENT
DATA ANALYTICS
RETAILING
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
FINANCE
- ADVANCED CORPORATE FINANCIAL MANAGEMENT
- SECURITY ANALYSIS AND PROTFOLIO MANAGEMENT
- STRATEGIC FINANCIAL MANAGEMENT
- DERIVATIVES AND RISK MANAGEMENT
- INTERNATIONAL FINANCIAL MANAGEMENT
MARKETING
- CONSUMER BEHAVIOUR
- ADVERTISING MANAGEMENT AND SALES PROMOTIONS
- BRAND MANAGEMENT
- RURAL MARKETING
- B TO B MARKETING (INDUSTRIAL MARKETING)
- SALES AND DISTRIBUTION MANAGEMENT
HUMAN RESOURCE MANAGEMENT
- COMPENSATION AND PERFORMANCE MANAGEMENT
- EMPLOYEE WELFARE AND SOCIAL SECURITY
- LABOUR LAWS AND INDUSTRIAL RELATIONS
- HUMAN RESOURCE DEVELOPMENT (HRD)
- INTERNATIONAL HUMAN RESOURSE MANAGEMENT (HRM)
DATA ANALYTICS
- FINANCIAL ANALYTICS
- MARKETING ANALYTICS
- HUMAN RESOURCES (HR) ANALYTICS
- WEB AND SOCIAL INTELLIGENCE
- MACHINE LEARNING IN BUSINESS
RETAILING
- RETAIL OPERATIONS MANAGEMENT
- STRATEGIC BRAND MANAGEMENT
- MERCHANDISING PLANNING AND BUYING
- IT APPLICATIONS IN RETAIL BUSINESS
- VISUAL MERCHANDISING
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
- FREIGHT TRANSPORT MANAGEMENT
- SOURCING FOR LOGISTICS AND STRATEGIC COST
- MANAGEMENT (SCM)
- MANAGING PROCUREMENT CONTRACTS AND RELATIONSHIP
- GLOBAL ENVIRONMENT FOR SUPPLY CHAIN MANAGEMENT
- INTERNATIONAL SUPPLY CHAIN MANAGEMENT
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